Website Whitbread PLC
Whitbread PLC jobs for CRM Manager in Dunstable
Job details
As part of the Commercial Marketing team for Restaurants, the CRM Manager is a key role in ensuring that our guests are delivered the right message, through email, at the right time. This role will use data driven insight to personalise and deliver the best communication to our customers. We work with Adobe Campaign so an existing working knowledge of this platform is critical to success in the role.
We’re 1,200 hotels and restaurants in the UK, Germany and the UAE, but we’re more than that. We’re the 35,000 people supporting our brands every day. The ones sourcing the nation’s favourite breakfast, plating up family favourites, and the great night’s sleep guaranteed people. We’re also always preparing for new openings, looking ahead and revamping our online presence. We do it for our guests, and it’s the details that keep them returning time and time again. We could be at the end of their road, their trusty choice for business trips, or we could be the place they associate with big celebrations up and down the country. We’re a constant in a changing world, and we’d love you to join us. Bring your energy, ideas and sense of fun, we’re waiting and so are our brands.
Inside the role:
- You will build workflow plans for new segments or customer journeys and be the champion of Adobe Campaign, delivering the roadmap, unlocking potential and turning marketing plans into reality
- You will be accountable for delivery of the email campaign road map, including planning, testing, checking and integrating all creative and data considerations
- Working with our brand teams you will lead the briefing and development of email content for all restaurant brands
- You will be responsible for ownership of reporting and enhancement campaign deliverables, including all KPI and performance measurements.
- Through continual development of testing and troubleshooting across campaigns you will improve performance and efficiency through scale and automation